So, we’ve got a major announcement coming out of Aaron Torres Sports Headquarters this afternoon…
Ok, so maybe the announcement isn’t exactly “major,” per se.
And maybe by “headquarters” I actually mean “a corner table at an overcrowded Pasadena Starbucks.”
Whatever! I do have an announcement none the less. Here goes:
A few weeks back, I decided to start a once weekly e-mail newsletter to keep you updated on everything that’s going on here at Aaron Torres Sports. And today is the day that the newsletter officially launches! You can even see a fancy sign-up tab on the right side of the site, where it says “Aaron Torres Sports Mailing List.”
Pretty cool, huh?
It’s also pretty important.
Look, at the end of the day, I understand that there are already plenty of ways to access my work (Facebook, Twitter, my app), but I also know that all of those ways are flawed. You’re all busy, and by being busy I know there’s a pretty good chance you may not see me tweet a link to an article, or notice on Facebook that I’ve downloaded a new podcast.
Believe me it happens to all of us, including myself.
But I do not want it to happen to you, which is a big reason why I wanted to start the newsletter: Essentially, I wanted one less thing for you to worry about.
Understand that at the end of the day, I know you’ve got a lot on your plate and might not have time to think, “Hmm, I want what Aaron is writing about today?” You guys are consumers of my work, and to be blunt, I need to personally do a better job to help you guys find my work. I hope this e-mail newsletter will do that.
At the same time, let me make one thing clear: This newsletter will remain once weekly.
It isn’t my intention to barrage you with links and flood your inbox six days a week, but instead just keep you abreast with what I’m doing here. It’s up to you as my consumer to pick out what specifically interests you, and for me to learn what you guys like and keep giving you that.
Speaking of which, let’s talk about the newsletter itself, because I really am excited about it.
The truth is that as my personal profile has grown over the last few years, so too have my opportunities and my network in the sports industry as well. I feel like I’ve been doing some great things, not only in writing, but also in interviewing interesting people, getting great guests on my podcasts (not to brag, but seriously, my podcast has been epic lately!), and running fun giveaways too. And again, I want all of you to be as involved with all of it as you possibly can be.
Most importantly (and without sounding too creepy), I really just want more access to you, the readers of my site.
Understand there’s nothing I love about this job more than interacting with all of you, fans of different schools and teams, who all live in different parts of the country and who’ve experienced different things. I’ve said it a million times and I sincerely mean it: I learn way more from you guys than you ever could from me.
Anyway, over the last few years, I have been able to build a pretty cool community of fans and readers, all with different insights. It’s now my hope that this newsletter is able to bring that community together as easily as possible.
Now to the big question: How do you sign up for the newsletter?
It’s actually quite easy.
Thank you again for the support, and let me know if you’re interested in the newsletter!